Hi, I'm Alex. As a creative consultant, creator, and Co-CEO of a content studio specializing in fashion photography and video production for over 50 brands and retailers, I merge AI, art, and design to craft impactful experiences.

I partner with exciting clients and leading creatives in film, fashion, culture and out-of-home.

Over the past two years, I’ve leveraged generative AI to create one-of-a-kind concepts for image campaigns, motion content and film scenes that push the boundaries of conventional photo-, film- and video-productions.

My experiences have taught me invaluable lessons such as the importance of being bold, staying curious and seeing challenges as opportunities to grow.

I'm grateful for the amazing and talented people I've met and worked with. All these collaborations have been a constant source of my inspiration.

LX4D // Alexander Groth